Artwork by Natalie Baram

Lily Grazela ‘26

STAFF WRITER

In the lead-up to every major election, there is always a debate about whether celebrities should endorse political candidates. Some argue that entertainers should stick to entertainment, but not only do celebrities have the right to voice their political opinions, but they also have an important role to play in elections. Celebrities can help engage younger audiences, amplify important issues, and increase voter turnout – all of which are crucial for a functioning democracy.

Celebrity endorsements can help mobilize younger, often disengaged voters. Many young people don’t tune into politics, but many often follow celebrities. When a figure like Taylor Swift, for example, endorses a candidate, she reaches millions of her followers – many of whom are in the 18-29 age bracket, where voter turnout is often lower than other age groups. Swift has used her platform to encourage voter registration and turnout in the 2020 election. After her endorsement of Joe Biden, voter registration among young people surged, proving that celebrity involvements can have a direct impact on political engagement. She has also endorsed Kamala Harris this year, which has encouraged many young voters from Generation Z to participate in the upcoming election.

Celebrities have massive platforms and a reach that most politicians can only dream of. In today’s world, where social media plays a significant role in shaping public opinion, celebrities can help spread information. When a celebrity endorses a candidate, they amplify messages and shed light on key issues that may otherwise not reach the average voter.

There is an argument that celebrities aren’t qualified to speak on political matters. However, celebrities, like any other citizen, have the right to express their political beliefs. Their influence doesn’t diminish the importance of personal research and critical thinking. In fact, endorsements from celebrities often encourage their followers to dig deeper into the issues, leading to a more informed electorate.

Celebrities often reflect the values of their fans, which is why their endorsements resonate so strongly. Fans of LeBron James, who has been vocal about racial injustice and police reform, and Beyoncé, who has consistently advocated for women’s rights, identify with celebrities’ messages. Their endorsements carry significant weight because their platforms are built on values their fans admire. When they support a candidate, it aligns politics with cultural movements, proving that voting isn’t simply about choosing a leader, but supporting causes that matter.

Celebrities endorsing political candidates isn’t just acceptable – it’s beneficial. They help bridge the gap between politics and popular culture and encourage voter participation, especially among younger audiences. With the 2024 election on the horizon, celebrity endorsements will continue to play a pivotal role in shaping the political landscape, and for good reason. Whether Taylor Swift or LeBron James are speaking, their voices can drive real change.